Grow
Growing a brand: licenses, collaborations and new markets
Growth usually arrives as someone else's contract. A shop wants wholesale terms, a company wants your illustration on mugs, a filmmaker wants a song for a scene. Their draft is written for them.
I read it with you, explain what each clause gives away, and ask for the changes that matter: how long, where, for how much, and what happens to the rights when the deal ends.
Art, music and designs licensed out
Brand collaborations and co-branding
Expanding into new goods and countries
What growing includes
Contract reviews are a fixed fee for each agreement. Drafting from scratch is quoted once I've seen the deal.
- Fixed fee per agreement
License review
A marked-up copy of the other side's draft, a one-page summary of what it means, and one call to go through it.
- Quoted per agreement
License drafting
Your own license for art, music, patterns or a brand, written for the way you actually sell.
- Quoted per agreement
Collaboration agreements
Who owns the joint product, who can sell it, how money is split, and how either side walks away.
- Quoted per country
New classes and filing abroad
Extending a mark to new products, or filing in other countries through the international system with local counsel where it's needed.
Questions about deals
What's the difference between a license and selling my rights?
A license lets someone use the work on stated terms while you keep owning it. An assignment transfers ownership for good. Many first contracts call an assignment a license, which is why they're worth reading twice.
Should a license be exclusive?
Only if the money and the time limit justify it. Exclusive means you can't license the same work to anyone else, sometimes for years.
Can you negotiate with the other company for me?
Yes. Some clients want me to write to the other side directly; others want notes they can send themselves. Both are fine.
A contract waiting for your signature?
Send it before you sign it. I'll tell you within two business days what a review would cost.
Please don't send confidential details until we've agreed in writing to work together.